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Sabine Darrall Floral

Pre-Season Wedding Florist Workshop

£195.00

Plan, Price & Profit for Your Best Wedding Season Yet!

Our one day workshop is designed to equip you with the essential business skills and strategies you need to make the upcoming wedding season your most successful yet.

Whether you’re just starting out or looking to refine your processes, this intensive workshop will give you the confidence to master proposals, planning, pricing, and profitability—ensuring your business is fully prepared for the busy months ahead.

What You’ll Gain:

Proposals That Win Clients
Discover how to craft compelling proposals that not only capture your creative vision but also set clear client expectations. We’ll show you how to communicate your value effectively to secure more bookings.

Seamless Wedding Planning
Learn to structure your wedding projects from enquiry to execution. With practical tools and systems, you’ll streamline your planning process and stay organised—even when managing multiple events.

Pricing for Profit
Do you struggle with pricing your services confidently? We’ll walk through how to price for profitability without underselling your talent, covering everything from material costs to labor, so you can ensure you’re being paid what you’re worth.

Maximizing Your Profit Margins
Explore the key factors that affect profitability in wedding floristry and learn to build packages that suit your client’s needs while boosting your bottom line. You’ll walk away with actionable insights that will help you stay profitable all season long.

BONUS: Tools to Save Time
Get introduced to automation tools and tech solutions that can help streamline your workflows, saving you time and energy.

10am-4pm

Tea and coffee provided. Please bring your own lunch.

Clear
SKU: N/A Category: ONE DAY COURSES
  • Additional information

Additional information

Dates Available

18th February 2025

Be Social

3 days in Ireland teaching the very first workshop at beautiful Bellinter House for the Institute of Flowers, Ireland’s first and only professional organisation for florists. It was an absolute honour to be invited and to give a presentation on the future of floristry at their launch.. I am in awe of Fionualla and Sinead and the army of supporters and helpers for the enormous effort they put in to making the event a resounding success. The flowers were everything I asked for, beautiful varieties from Van Der Plas and Marginpar including the new Clematis Amazing Kansas - it was so lovely to be some of the first to work with this beautiful variety. While I came away with many new friends, I also left with some valuable lessons. One of the most powerful takeaways was the strength of community and collaboration. Throughout the workshop and the launch, conversations happened between growers, suppliers, florists, and educators, all with the common goal of supporting and elevating our unique industry. There was no judgment—only a shared commitment to progress. Understanding the specific needs of floristry is critical to delivering the right training and education to future proof and protect our industry, so stepping away from the flowers - my presentation at the launch was on the importance of AI and technology something I believe our industry needs to embrace. Earlier this year Fionualla and I talked about the importance of valuing the skills of floristry and that Ireland didn’t have a dedicated trade organisation for florists. With the support of Skillnet Ireland, suppliers and supporters, Ireland now has a dedicated organisation focused on skills and professionalism. I believe you get back what you put in, and my time in Ireland was a testament to that. I took so much away from the experience and cant wait to return to the beautiful Emerald Isle!
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3 days in Ireland teaching the very first workshop at beautiful Bellinter House for the Institute of Flowers, Ireland’s first and only professional organisation for florists. It was an absolute honour to be invited and to give a presentation on the future of floristry at their launch.. I am in awe of Fionualla and Sinead and the army of supporters and helpers for the enormous effort they put in to making the event a resounding success. The flowers were everything I asked for, beautiful varieties from Van Der Plas and Marginpar including the new Clematis Amazing Kansas - it was so lovely to be some of the first to work with this beautiful variety. While I came away with many new friends, I also left with some valuable lessons. One of the most powerful takeaways was the strength of community and collaboration. Throughout the workshop and the launch, conversations happened between growers, suppliers, florists, and educators, all with the common goal of supporting and elevating our unique industry. There was no judgment—only a shared commitment to progress. Understanding the specific needs of floristry is critical to delivering the right training and education to future proof and protect our industry, so stepping away from the flowers - my presentation at the launch was on the importance of AI and technology something I believe our industry needs to embrace. Earlier this year Fionualla and I talked about the importance of valuing the skills of floristry and that Ireland didn’t have a dedicated trade organisation for florists. With the support of Skillnet Ireland, suppliers and supporters, Ireland now has a dedicated organisation focused on skills and professionalism. I believe you get back what you put in, and my time in Ireland was a testament to that. I took so much away from the experience and cant wait to return to the beautiful Emerald Isle!
2 weeks ago
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1/6
THE GUIDE RUNNING A CHRISTMAS WREATH WORKSHOP 🎄 New on Blossom and Prosper! 🎄 This month, we’ve released a Guide to Running a Christmas Wreath Workshop! 🌿✨ From prepping materials and managing time to health and safety and marketing. This guide has everything you need to host a successful festive event. Head to @blossomandprosper now or click on the image to join. #BlossomAndProsper #WreathWorkshop #floristguide
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THE GUIDE RUNNING A CHRISTMAS WREATH WORKSHOP 🎄 New on Blossom and Prosper! 🎄 This month, we’ve released a Guide to Running a Christmas Wreath Workshop! 🌿✨ From prepping materials and managing time to health and safety and marketing. This guide has everything you need to host a successful festive event. Head to @blossomandprosper now or click on the image to join. #BlossomAndProsper #WreathWorkshop #floristguide
4 weeks ago
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2/6
FLORest 24 I’m absolutely delighted to be joined by the wonderful Frank Oudwater from @hoekflowers ! Together, we’ll be diving into some essential topics for florists, including sustainability, collaboration, flower prices, and the best buying practices in today’s market. If you’re a wedding or event florist, this is a unique chance to gain valuable insights into the current market, understand the challenges we face, and explore solutions to stay ahead. Can’t wait to see you there! 🌸 #FLOrest24 #SustainabilityInFloristry #FloristCommunity #FlowerPrices #FloristryBusiness #WeddingFlorists #EventFlorists #CollaborationInFloristry #FloralIndustry #FloralDesign #SustainableFloristry
sabinefloral
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•
Follow
FLORest 24 I’m absolutely delighted to be joined by the wonderful Frank Oudwater from @hoekflowers ! Together, we’ll be diving into some essential topics for florists, including sustainability, collaboration, flower prices, and the best buying practices in today’s market. If you’re a wedding or event florist, this is a unique chance to gain valuable insights into the current market, understand the challenges we face, and explore solutions to stay ahead. Can’t wait to see you there! 🌸 #FLOrest24 #SustainabilityInFloristry #FloristCommunity #FlowerPrices #FloristryBusiness #WeddingFlorists #EventFlorists #CollaborationInFloristry #FloralIndustry #FloralDesign #SustainableFloristry
1 month ago
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3/6
Such a pleasure to be invited by Jo @clockdandelion to teach this workshop in beautiful Yorkshire… Using British flowers and sustainable mechanics our group created a door way, mantle and individual design for a table scape. It’s so heartening to see so many florists embracing new mechanics and seasonality. Host @clockdandelion Venue @hazlewoodcastle Flowers @field216flowers #flowerworkshop #sustainablefloristry #yorkshire
Such a pleasure to be invited by Jo @clockdandelion to teach this workshop in beautiful Yorkshire… Using British flowers and sustainable mechanics our group created a door way, mantle and individual design for a table scape. It’s so heartening to see so many florists embracing new mechanics and seasonality. Host @clockdandelion Venue @hazlewoodcastle Flowers @field216flowers #flowerworkshop #sustainablefloristry #yorkshire
Such a pleasure to be invited by Jo @clockdandelion to teach this workshop in beautiful Yorkshire… Using British flowers and sustainable mechanics our group created a door way, mantle and individual design for a table scape. It’s so heartening to see so many florists embracing new mechanics and seasonality. Host @clockdandelion Venue @hazlewoodcastle Flowers @field216flowers #flowerworkshop #sustainablefloristry #yorkshire
Such a pleasure to be invited by Jo @clockdandelion to teach this workshop in beautiful Yorkshire… Using British flowers and sustainable mechanics our group created a door way, mantle and individual design for a table scape. It’s so heartening to see so many florists embracing new mechanics and seasonality. Host @clockdandelion Venue @hazlewoodcastle Flowers @field216flowers #flowerworkshop #sustainablefloristry #yorkshire
sabinefloral
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•
Follow
Such a pleasure to be invited by Jo @clockdandelion to teach this workshop in beautiful Yorkshire… Using British flowers and sustainable mechanics our group created a door way, mantle and individual design for a table scape. It’s so heartening to see so many florists embracing new mechanics and seasonality. Host @clockdandelion Venue @hazlewoodcastle Flowers @field216flowers #flowerworkshop #sustainablefloristry #yorkshire
1 month ago
View on Instagram |
4/6
Hanging out Deirdre and Jeanette @kaysflowerschool two of the nicest women in our industry. I loved chatting Flower biz on their podcast recently (pop over to their YouTube channel to watch) and I’m looking forward to catching up at the end of the month when I visit Ireland to teach a two day workshop for the launch of @instituteofflowers - Ireland’s first association for professional florists - exciting times! #instituteofflowers #kaysflowerschool #floristsofireland
sabinefloral
sabinefloral
•
Follow
Hanging out Deirdre and Jeanette @kaysflowerschool two of the nicest women in our industry. I loved chatting Flower biz on their podcast recently (pop over to their YouTube channel to watch) and I’m looking forward to catching up at the end of the month when I visit Ireland to teach a two day workshop for the launch of @instituteofflowers - Ireland’s first association for professional florists - exciting times! #instituteofflowers #kaysflowerschool #floristsofireland
1 month ago
View on Instagram |
5/6
FLORest 24 latest … I’m so pleased that Nathan from Floral Fabrications will be joining us at FLORest, next week! 🌿 He’ll be showcasing some of his innovative mechanics and answering your questions. This is a fantastic opportunity for florists to see how these bespoke sustainable structures work. #FLORest #FloralFabrications #SustainableFloristry
sabinefloral
sabinefloral
•
Follow
FLORest 24 latest … I’m so pleased that Nathan from Floral Fabrications will be joining us at FLORest, next week! 🌿 He’ll be showcasing some of his innovative mechanics and answering your questions. This is a fantastic opportunity for florists to see how these bespoke sustainable structures work. #FLORest #FloralFabrications #SustainableFloristry
1 month ago
View on Instagram |
6/6
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