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Sabine Darrall Floral

20 Essential Email Responses for Wedding Florists

20 Essential Email Responses for Wedding Florists

£20.00

These 20 Essential Email Responses for Wedding Florists will help you quickly and confidently reply to all of those client emails — from the first enquiry to the final thank-yous and follow ups.

Each template has been written with the benefit of real experience to help you sound professional, kind, and consistent in every situation. Whether you’re setting expectations, confirming bookings, or handling something tricky.

Category: DIGITAL DOWNLOAD
  • Description

Description

01 — ENQUIRY & BOOKING

• Auto-Response or Out-of-Office
• General Enquiry Response
• Follow-Up for Unanswered Enquiries
• Out of Budget or Not a Style Match
• Reservation Fee and Proposal Process
• Reservation fee received
• Custom Proposal Procedure

02 — SALES & HIRE ITEMS

• Hired Items – Deposit or Breakage Policy
• Hired Items – Retention of reservation fee

03 — PLANNING & DESIGN PHASE

• Booking Confirmation & Payment Details
• Courtesy Check-In or Progress Update
• Confirming Final Details
• Additional Call or Meeting Required
• Discussing Style or Adjustments
• Price Increases or Availability Changes
• Explaining Sole Supplier Policy

04 — POST WEDDING

• Thank You & Wrap-Up
• Request for Photos and Feedback
• Image Sharing Request
• Testimonial or Review Request

My templates aren’t just about finding the right words — they’re designed to help you handle the situations you’ll genuinely face, like explaining budget restrictions and price increases, enabling you to communicate clearly and professionally through every stage of your client journey —

Sabine x

Because this is a digital product, no refunds or exchanges will be offered. Please review all product details before purchasing. If you have any questions, please get in touch at [email protected]

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You know that feeling when you open your inbox… …and there’s another message asking for a quote, or a client changing their order, or a tricky question about pricing? You want to sound professional — but also warm, kind, and on-brand. So you rewrite. And rephrase. And second-guess. And suddenly, another hour has gone by. That’s why I created the 20 Essential Email Templates for Wedding Florists. I’ve experienced pretty much every scenario when communicating with my clients so I’ve put that knowledge into each of these templates .Every one is written with care and with a strategy to help you handle every stage of the client journey kindly and professionally — from enquiry to wedding day — plus those awkward scenarios that never seem to get easier. You’ll find: Enquiry replies Proposal and pricing emails Diplomatic responses to tricky questions Requests for testimonials Late payments Upsell emails Sole supplier Hire items and policy notes Post-wedding thank-yous …and more! They’ll be available on my website very soon - just download and tweek to suit your business and brand .
You know that feeling when you open your inbox… …and there’s another message asking for a quote, or a client changing their order, or a tricky question about pricing? You want to sound professional — but also warm, kind, and on-brand. So you rewrite. And rephrase. And second-guess. And suddenly, another hour has gone by. That’s why I created the 20 Essential Email Templates for Wedding Florists. I’ve experienced pretty much every scenario when communicating with my clients so I’ve put that knowledge into each of these templates .Every one is written with care and with a strategy to help you handle every stage of the client journey kindly and professionally — from enquiry to wedding day — plus those awkward scenarios that never seem to get easier. You’ll find: Enquiry replies Proposal and pricing emails Diplomatic responses to tricky questions Requests for testimonials Late payments Upsell emails Sole supplier Hire items and policy notes Post-wedding thank-yous …and more! They’ll be available on my website very soon - just download and tweek to suit your business and brand .
You know that feeling when you open your inbox… …and there’s another message asking for a quote, or a client changing their order, or a tricky question about pricing? You want to sound professional — but also warm, kind, and on-brand. So you rewrite. And rephrase. And second-guess. And suddenly, another hour has gone by. That’s why I created the 20 Essential Email Templates for Wedding Florists. I’ve experienced pretty much every scenario when communicating with my clients so I’ve put that knowledge into each of these templates .Every one is written with care and with a strategy to help you handle every stage of the client journey kindly and professionally — from enquiry to wedding day — plus those awkward scenarios that never seem to get easier. You’ll find: Enquiry replies Proposal and pricing emails Diplomatic responses to tricky questions Requests for testimonials Late payments Upsell emails Sole supplier Hire items and policy notes Post-wedding thank-yous …and more! They’ll be available on my website very soon - just download and tweek to suit your business and brand .
You know that feeling when you open your inbox… …and there’s another message asking for a quote, or a client changing their order, or a tricky question about pricing? You want to sound professional — but also warm, kind, and on-brand. So you rewrite. And rephrase. And second-guess. And suddenly, another hour has gone by. That’s why I created the 20 Essential Email Templates for Wedding Florists. I’ve experienced pretty much every scenario when communicating with my clients so I’ve put that knowledge into each of these templates .Every one is written with care and with a strategy to help you handle every stage of the client journey kindly and professionally — from enquiry to wedding day — plus those awkward scenarios that never seem to get easier. You’ll find: Enquiry replies Proposal and pricing emails Diplomatic responses to tricky questions Requests for testimonials Late payments Upsell emails Sole supplier Hire items and policy notes Post-wedding thank-yous …and more! They’ll be available on my website very soon - just download and tweek to suit your business and brand .
You know that feeling when you open your inbox… …and there’s another message asking for a quote, or a client changing their order, or a tricky question about pricing? You want to sound professional — but also warm, kind, and on-brand. So you rewrite. And rephrase. And second-guess. And suddenly, another hour has gone by. That’s why I created the 20 Essential Email Templates for Wedding Florists. I’ve experienced pretty much every scenario when communicating with my clients so I’ve put that knowledge into each of these templates .Every one is written with care and with a strategy to help you handle every stage of the client journey kindly and professionally — from enquiry to wedding day — plus those awkward scenarios that never seem to get easier. You’ll find: Enquiry replies Proposal and pricing emails Diplomatic responses to tricky questions Requests for testimonials Late payments Upsell emails Sole supplier Hire items and policy notes Post-wedding thank-yous …and more! They’ll be available on my website very soon - just download and tweek to suit your business and brand .
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You know that feeling when you open your inbox… …and there’s another message asking for a quote, or a client changing their order, or a tricky question about pricing? You want to sound professional — but also warm, kind, and on-brand. So you rewrite. And rephrase. And second-guess. And suddenly, another hour has gone by. That’s why I created the 20 Essential Email Templates for Wedding Florists. I’ve experienced pretty much every scenario when communicating with my clients so I’ve put that knowledge into each of these templates .Every one is written with care and with a strategy to help you handle every stage of the client journey kindly and professionally — from enquiry to wedding day — plus those awkward scenarios that never seem to get easier. You’ll find: Enquiry replies Proposal and pricing emails Diplomatic responses to tricky questions Requests for testimonials Late payments Upsell emails Sole supplier Hire items and policy notes Post-wedding thank-yous …and more! They’ll be available on my website very soon - just download and tweek to suit your business and brand .
2 weeks ago
View on Instagram |
1/6
Autumn Reset How was your summer? Mine has been a busy one, which is why I’ve been a little quieter here of late… but for good reason! Alongside creating flowers for some beautiful weddings, I’ve been working behind the scenes on new ways to support florists and their businesses: I finished and launched The Professional Event Florist workbook – A behind-the-scenes manual for running successful events — It’s packed with practical advice, strategies, and insider knowledge along with my personal, trusted supplier lists — And I’m putting the finishing touches to Design + Propose – a collection of floral visuals designed to elevate your proposals and help you win clients. Now, as the season turns, it feels like the perfect time to reset, refocus, 
My November 1:1 Power hours are now open – dedicated time to focus on your business, questions, and goals. Here’s to a fresh, inspired autumn ahead!
Autumn Reset How was your summer? Mine has been a busy one, which is why I’ve been a little quieter here of late… but for good reason! Alongside creating flowers for some beautiful weddings, I’ve been working behind the scenes on new ways to support florists and their businesses: I finished and launched The Professional Event Florist workbook – A behind-the-scenes manual for running successful events — It’s packed with practical advice, strategies, and insider knowledge along with my personal, trusted supplier lists — And I’m putting the finishing touches to Design + Propose – a collection of floral visuals designed to elevate your proposals and help you win clients. Now, as the season turns, it feels like the perfect time to reset, refocus, 
My November 1:1 Power hours are now open – dedicated time to focus on your business, questions, and goals. Here’s to a fresh, inspired autumn ahead!
Autumn Reset How was your summer? Mine has been a busy one, which is why I’ve been a little quieter here of late… but for good reason! Alongside creating flowers for some beautiful weddings, I’ve been working behind the scenes on new ways to support florists and their businesses: I finished and launched The Professional Event Florist workbook – A behind-the-scenes manual for running successful events — It’s packed with practical advice, strategies, and insider knowledge along with my personal, trusted supplier lists — And I’m putting the finishing touches to Design + Propose – a collection of floral visuals designed to elevate your proposals and help you win clients. Now, as the season turns, it feels like the perfect time to reset, refocus, 
My November 1:1 Power hours are now open – dedicated time to focus on your business, questions, and goals. Here’s to a fresh, inspired autumn ahead!
Autumn Reset How was your summer? Mine has been a busy one, which is why I’ve been a little quieter here of late… but for good reason! Alongside creating flowers for some beautiful weddings, I’ve been working behind the scenes on new ways to support florists and their businesses: I finished and launched The Professional Event Florist workbook – A behind-the-scenes manual for running successful events — It’s packed with practical advice, strategies, and insider knowledge along with my personal, trusted supplier lists — And I’m putting the finishing touches to Design + Propose – a collection of floral visuals designed to elevate your proposals and help you win clients. Now, as the season turns, it feels like the perfect time to reset, refocus, 
My November 1:1 Power hours are now open – dedicated time to focus on your business, questions, and goals. Here’s to a fresh, inspired autumn ahead!
Autumn Reset How was your summer? Mine has been a busy one, which is why I’ve been a little quieter here of late… but for good reason! Alongside creating flowers for some beautiful weddings, I’ve been working behind the scenes on new ways to support florists and their businesses: I finished and launched The Professional Event Florist workbook – A behind-the-scenes manual for running successful events — It’s packed with practical advice, strategies, and insider knowledge along with my personal, trusted supplier lists — And I’m putting the finishing touches to Design + Propose – a collection of floral visuals designed to elevate your proposals and help you win clients. Now, as the season turns, it feels like the perfect time to reset, refocus, 
My November 1:1 Power hours are now open – dedicated time to focus on your business, questions, and goals. Here’s to a fresh, inspired autumn ahead!
sabinefloral
sabinefloral
•
Follow
Autumn Reset How was your summer? Mine has been a busy one, which is why I’ve been a little quieter here of late… but for good reason! Alongside creating flowers for some beautiful weddings, I’ve been working behind the scenes on new ways to support florists and their businesses: I finished and launched The Professional Event Florist workbook – A behind-the-scenes manual for running successful events — It’s packed with practical advice, strategies, and insider knowledge along with my personal, trusted supplier lists — And I’m putting the finishing touches to Design + Propose – a collection of floral visuals designed to elevate your proposals and help you win clients. Now, as the season turns, it feels like the perfect time to reset, refocus, 
My November 1:1 Power hours are now open – dedicated time to focus on your business, questions, and goals. Here’s to a fresh, inspired autumn ahead!
1 month ago
View on Instagram |
2/6
✨ Coming this September ✨ My brand-new Digital Visuals Collection is designed to make your proposals stand out. The first release – in timeless ivory & green – includes: Meadows, aisle runners, arches, urns, table centres & clouds 🪑 Vessels, chairs & tables ready to customise All beautifully illustrated using botanical-style flowers we work with every day. Perfect for Canva or your documents – no design skills needed, I’ve done the hard work for you! Are you ready to elevate your proposals?
sabinefloral
sabinefloral
•
Follow
✨ Coming this September ✨ My brand-new Digital Visuals Collection is designed to make your proposals stand out. The first release – in timeless ivory & green – includes: Meadows, aisle runners, arches, urns, table centres & clouds 🪑 Vessels, chairs & tables ready to customise All beautifully illustrated using botanical-style flowers we work with every day. Perfect for Canva or your documents – no design skills needed, I’ve done the hard work for you! Are you ready to elevate your proposals?
2 months ago
View on Instagram |
3/6
THE PROFESSIONALEVENT FLORIST Well, it really made my day to get this response to The professional event florist workbook from Viv Bradford – Coming from Viv, whose knowledge and support for florists has guided so many in their careers, this means a lot! Her words reminded me why I created The Professional Event Florist workbook in the first place – to give florists a practical, no-nonsense resource that helps them navigate weddings and events with confidence. Thank you, Viv – 👉 If you’d like to learn more about The Professional Event Florist click on the link!
sabinefloral
sabinefloral
•
Follow
THE PROFESSIONALEVENT FLORIST Well, it really made my day to get this response to The professional event florist workbook from Viv Bradford – Coming from Viv, whose knowledge and support for florists has guided so many in their careers, this means a lot! Her words reminded me why I created The Professional Event Florist workbook in the first place – to give florists a practical, no-nonsense resource that helps them navigate weddings and events with confidence. Thank you, Viv – 👉 If you’d like to learn more about The Professional Event Florist click on the link!
2 months ago
View on Instagram |
4/6
WEDDING & EVENT FLORISTS! When it comes to event floristry, the truth is… most of the best advice isn’t written down anywhere.” The real, practical information is hard to come by, and a lot is learnt through costly mistakes and trial and error. That’s why I’ve poured over 40 years of knowledge, experience, and problem-solving into one complete resource for event florists. Sleepless nights before a big wedding or event?
Worrying if you’ve ordered enough flowers?
Panicking about how you’ll hang that suspended installation safely?
Or maybe it’s the endless logistics — timelines, installations, working onsite,vans, packing, unloading — that keep you up at night? My new workbook 
The Professional Event Florist is your behind-the-scenes manual for running successful events — with more confidence and less stress. Heres a glimpse of just some of the areas covered … 
✅ How to conduct site visits and spot potential problems before they happen
✅ What to ask (and avoid) when working with planners and co-ordinators
✅ Exactly how to plan, install, and secure suspended floral designs safely
✅ How to use CAD plans and work with historic venues, marquees, and private estates
✅ The best ways to plan logistics, pack vans, and transport flowers without damage
✅ How to build a reliable freelance team
✅ Risk assessments, insurance, and health & safety without the jargon Bonus
You’ll also get my personal, trusted supplier lists — the kind of resources florists guard like gold. From my go-to wholesalers and British growers to prop hire contacts, sundries, and the essential kit I never go on-site without. Why You Need It
Whether you’re a new florist stepping into the world of events or an experienced designer ready to make things run smoother and more profitable, this workbook gives you the knowledge and insider tips that no one else will tell you.
sabinefloral
sabinefloral
•
Follow
WEDDING & EVENT FLORISTS! When it comes to event floristry, the truth is… most of the best advice isn’t written down anywhere.” The real, practical information is hard to come by, and a lot is learnt through costly mistakes and trial and error. That’s why I’ve poured over 40 years of knowledge, experience, and problem-solving into one complete resource for event florists. Sleepless nights before a big wedding or event?
Worrying if you’ve ordered enough flowers?
Panicking about how you’ll hang that suspended installation safely?
Or maybe it’s the endless logistics — timelines, installations, working onsite,vans, packing, unloading — that keep you up at night? My new workbook 
The Professional Event Florist is your behind-the-scenes manual for running successful events — with more confidence and less stress. Heres a glimpse of just some of the areas covered … 
✅ How to conduct site visits and spot potential problems before they happen
✅ What to ask (and avoid) when working with planners and co-ordinators
✅ Exactly how to plan, install, and secure suspended floral designs safely
✅ How to use CAD plans and work with historic venues, marquees, and private estates
✅ The best ways to plan logistics, pack vans, and transport flowers without damage
✅ How to build a reliable freelance team
✅ Risk assessments, insurance, and health & safety without the jargon Bonus
You’ll also get my personal, trusted supplier lists — the kind of resources florists guard like gold. From my go-to wholesalers and British growers to prop hire contacts, sundries, and the essential kit I never go on-site without. Why You Need It
Whether you’re a new florist stepping into the world of events or an experienced designer ready to make things run smoother and more profitable, this workbook gives you the knowledge and insider tips that no one else will tell you.
3 months ago
View on Instagram |
5/6
ITS HERE! A few months ago I set out to write a mini guide and it turned into a full on workbook! Every time I thought I’d finished it I remembered another golden nugget that needed to be included! The result is a work book filled with knowledge, tips, contacts, products and all the things that people don’t always want to tell you! This is the guide I wish I’d had when I started. It brings together all the practical knowledge and experience I’ve gathered over a lifetime in flowers . I hope it will help you plan and deliver events with confidence and professionalism. Heres a glimpse of what’s inside : How to create accurate flower orders Working successfully with planners and other professionals Conducting site visits and managing timelines Working in Marquees Planning for large-scale logistics and working at height Organisation Time saving tips CAD plans and interior details Health and safety essentials Logistics and transportation Products and tools Sustainable mechanics Processing and conditioning Timelines Working with team and MORE! ALSO INCLUDED: My trusted supplier & wholesaler list—with links - worth the cost of the workbook on its own. The Professional Event Florist workbook is packed with industry knowledge - No fluff — just the stuff most people don’t talk about, but really should. Priced at just £97 Click on the link to buy:
sabinefloral
sabinefloral
•
Follow
ITS HERE! A few months ago I set out to write a mini guide and it turned into a full on workbook! Every time I thought I’d finished it I remembered another golden nugget that needed to be included! The result is a work book filled with knowledge, tips, contacts, products and all the things that people don’t always want to tell you! This is the guide I wish I’d had when I started. It brings together all the practical knowledge and experience I’ve gathered over a lifetime in flowers . I hope it will help you plan and deliver events with confidence and professionalism. Heres a glimpse of what’s inside : How to create accurate flower orders Working successfully with planners and other professionals Conducting site visits and managing timelines Working in Marquees Planning for large-scale logistics and working at height Organisation Time saving tips CAD plans and interior details Health and safety essentials Logistics and transportation Products and tools Sustainable mechanics Processing and conditioning Timelines Working with team and MORE! ALSO INCLUDED: My trusted supplier & wholesaler list—with links - worth the cost of the workbook on its own. The Professional Event Florist workbook is packed with industry knowledge - No fluff — just the stuff most people don’t talk about, but really should. Priced at just £97 Click on the link to buy:
3 months ago
View on Instagram |
6/6
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