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Sabine Darrall Floral

20 Essential Email Responses for Wedding Florists

20 Essential Email Responses for Wedding Florists

£20.00

These 20 Essential Email Responses for Wedding Florists will help you quickly and confidently reply to all of those client emails — from the first enquiry to the final thank-yous and follow ups.

Each template has been written with the benefit of real experience to help you sound professional, kind, and consistent in every situation. Whether you’re setting expectations, confirming bookings, or handling something tricky.

Category: DIGITAL DOWNLOAD
  • Description

Description

01 — ENQUIRY & BOOKING

• Auto-Response or Out-of-Office
• General Enquiry Response
• Follow-Up for Unanswered Enquiries
• Out of Budget or Not a Style Match
• Reservation Fee and Proposal Process
• Reservation fee received
• Custom Proposal Procedure

02 — SALES & HIRE ITEMS

• Hired Items – Deposit or Breakage Policy
• Hired Items – Retention of reservation fee

03 — PLANNING & DESIGN PHASE

• Booking Confirmation & Payment Details
• Courtesy Check-In or Progress Update
• Confirming Final Details
• Additional Call or Meeting Required
• Discussing Style or Adjustments
• Price Increases or Availability Changes
• Explaining Sole Supplier Policy

04 — POST WEDDING

• Thank You & Wrap-Up
• Request for Photos and Feedback
• Image Sharing Request
• Testimonial or Review Request

My templates aren’t just about finding the right words — they’re designed to help you handle the situations you’ll genuinely face, like explaining budget restrictions and price increases, enabling you to communicate clearly and professionally through every stage of your client journey —

Sabine x

Because this is a digital product, no refunds or exchanges will be offered. Please review all product details before purchasing. If you have any questions, please get in touch at [email protected]

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A reminder of what you can create without the use of floral foam …..
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A reminder of what you can create without the use of floral foam …..
2 days ago
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1/6
A fully compostable casket spray, made with no foam and no wire, using simple, natural mechanics that keep the design lightweight and secure. With no water source, flower choice becomes critical: I rely on long-lasting varieties and evergreen foliages, often keeping the bulb attached on spring flowers giving them their own water source.
Before leaving the studio, the entire piece is thoroughly sprayed and hessian is placed underneath to protect surfaces.

It was encouraging to finally see a recent newspaper article drawing attention to the environmental impact of floral foam and plastic in funeral tributes, it feels important to keep demonstrating practical alternatives. 

This is not new territory — it’s something I started talking about over ten years ago after being shocked at the sheer scale of foam and plastic from crematoriums going to landfill. I wrote to  key industry people along with journalists and the press and met with no response or with indifference. 

Ironically florists are now facing another challenge.
With more people opting for simple funerals with little or no ceremony, we’re seeing a real reduction in flowers for funerals— something that directly affects florists’ livelihoods. And that feels really sad.
Flowers are often the last tangible thing someone can do for a loved one they’ve lost. The act of choosing them, giving them, and seeing them placed goes far beyond decoration. Funeral flowers are not a modern habit — they are part of the grieving process and a  tradition going back to Ancient Greece.

Finding sustainable alternatives to traditional tributes isn’t just an environmental conversation. It’s about protecting a ritual, supporting our industry, and ensuring flowers continue to have a place at funerals.

Step by step clips from the full tutorial on @blossomandprosper
sabinefloral
sabinefloral
•
Follow
A fully compostable casket spray, made with no foam and no wire, using simple, natural mechanics that keep the design lightweight and secure. With no water source, flower choice becomes critical: I rely on long-lasting varieties and evergreen foliages, often keeping the bulb attached on spring flowers giving them their own water source. Before leaving the studio, the entire piece is thoroughly sprayed and hessian is placed underneath to protect surfaces. It was encouraging to finally see a recent newspaper article drawing attention to the environmental impact of floral foam and plastic in funeral tributes, it feels important to keep demonstrating practical alternatives. This is not new territory — it’s something I started talking about over ten years ago after being shocked at the sheer scale of foam and plastic from crematoriums going to landfill. I wrote to key industry people along with journalists and the press and met with no response or with indifference. Ironically florists are now facing another challenge. With more people opting for simple funerals with little or no ceremony, we’re seeing a real reduction in flowers for funerals— something that directly affects florists’ livelihoods. And that feels really sad. Flowers are often the last tangible thing someone can do for a loved one they’ve lost. The act of choosing them, giving them, and seeing them placed goes far beyond decoration. Funeral flowers are not a modern habit — they are part of the grieving process and a tradition going back to Ancient Greece. Finding sustainable alternatives to traditional tributes isn’t just an environmental conversation. It’s about protecting a ritual, supporting our industry, and ensuring flowers continue to have a place at funerals. Step by step clips from the full tutorial on @blossomandprosper
1 week ago
View on Instagram |
2/6
My Professional Event Florist Workbook is your practical guide for the season ahead.

Designed to help you work smarter, feel prepared and be more profitable, it brings together the essential knowledge needed to run a successful event floristry business. It covers far more than flowers, supporting you with the planning, decision-making and professional standards that sit behind great event work.
Packed with clear guidance and industry experience, it helps you stay organised, confident and in control throughout the year.
If you want a calmer, more structured and more profitable season, this workbook will support you every step of the way.
Available now – start the year on solid ground. - click the link in post to buy.
sabinefloral
sabinefloral
•
Follow
My Professional Event Florist Workbook is your practical guide for the season ahead. Designed to help you work smarter, feel prepared and be more profitable, it brings together the essential knowledge needed to run a successful event floristry business. It covers far more than flowers, supporting you with the planning, decision-making and professional standards that sit behind great event work. Packed with clear guidance and industry experience, it helps you stay organised, confident and in control throughout the year. If you want a calmer, more structured and more profitable season, this workbook will support you every step of the way. Available now – start the year on solid ground. - click the link in post to buy.
1 week ago
View on Instagram |
3/6
What colour schemes would you love to be working with in 2026/7?
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What colour schemes would you love to be working with in 2026/7?
2 weeks ago
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4/6
You don’t always need expensive focal flowers — 
There are other ways to create an overall look that’s just as eye-catching.
This clip is taken from my full tutorial on creating a foam-free glass vase design, where I explain the mechanics and the design process for this pretty elevated centrepiece. 
The full tutorial can be found in the Blossom & Prosper library.

Want to join me? 
 @blossomandprosper  membership is only £12 a month and gives you access to a huge library of floristry tutorials, resources and recipes.
sabinefloral
sabinefloral
•
Follow
You don’t always need expensive focal flowers — 
There are other ways to create an overall look that’s just as eye-catching. This clip is taken from my full tutorial on creating a foam-free glass vase design, where I explain the mechanics and the design process for this pretty elevated centrepiece. The full tutorial can be found in the Blossom & Prosper library. Want to join me? @blossomandprosper membership is only £12 a month and gives you access to a huge library of floristry tutorials, resources and recipes.
2 weeks ago
View on Instagram |
5/6
What are your thoughts on this rose? Does the size take something away from its beauty?
sabinefloral
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Follow
What are your thoughts on this rose? Does the size take something away from its beauty?
2 weeks ago
View on Instagram |
6/6
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